Francis is a Boston-based
art director + graphic/motion designer with specialty in social media content,
merch ideation, and branding.

selected client list:
converse - johnny cupcakes -
let it fly classic - hill holliday -
robert burton training village -
corey griffin foundation - visitMA -
calbee shrimp chips - supersmashbroz -
allyoucaneat - umass boston -
roslindale community fridge -


HOME

FUN

RESUME

CONTACT 
CALBEE SHRIMP CHIPS



Growing up in an Asian-American household, shrimp chips were often the go-to snack of choce. As an art director at Hill Holliday and as one of few in the office that had an an attuned taste for these treats, my team was tasked with finding a way to introduce these bold bites to the American palette.

Creative Director: Scott Padden, Danny Murphy
Art Director: Francis Masa
Copy Writers: Matt Scherber
Skills: Visual Strategy, Campaign Design, Market Research, Presentation Design, Activation Ideation
Programs: Photoshop, Illustrator, Mid Journey


CAMPAIGN DESIGN


SOCIAL ACTIVATIONS & STRATEGY